MYTHERESA MEN
Working as a Copy Editor in the menswear department, I regularly create copy for bios, campaigns, newsletters, social media adverts, the homepage, banners and more.
Below are some examples of newsletter openers.
Back to Work editorial newsletter exploring WFH styles, office looks and smart pieces in a three-part newsletter.
An exclusive Gucci x Mytheresa Men capsule collection which used the band Parcels for its interactive campaign.
One of the first three campaigns created for the launch of Mytheresa Men, with its exclusive Thom Browne x Mytheresa Men capsule collection of eclectic suits.
A three-part designer newsletter including brands Thom Sweeney, John Lobb and WARDROBE.NYC, and discussing what makes each brand special using the merchandised selections.
One of three launch campaigns for Mytheresa Men, I created copy for the newsletter and homepage to promote the Valentino x Mytheresa capsule collection, filled with eclectic prints.
A dedicated shoe newsletter exploring designer and high-end sneakers, sandals and shoes.
For the Prada x Mytheresa Men launch campaign. Copy: Delve into the next future of menswear via the Prada x Mytheresa exclusive capsule collection. Explore a fusion of reimagined 90s tie-dye, iconic colors, shapes and a modern twist on classic nylon sportswear pieces.
An editorial newsletter exploring office summer essentials.