London Fashion Week: Day 2

This weekend once again I attended London Fashion Week, the social catalyst for designers, writers, bloggers and fashionistas alike. Naturally, being the ugly friend, I quickly assumed my role and leapt at the chance to hold all the coats and accessories whilst my friends did their, excuse my phrasing, ‘thang’. Once again my efforts failed and I was snapped on multiple occasions against my will, but that’s not the point of this post and those photos will probably never see the light of day… ever.

The first show I attended was the Fashion Scout, ‘Ones to Watch’ show held at Freemasons Hall and let’s just say, the show did exactly what it said on the tin. Although all collections presented were brilliant, my favourite of the four was J Moon by designer Jay Jinhee Moon. This is simply because I envisioned myself wearing every item present in the collection. Like all of it. Every. Single. Item. The jumpers in particular caught my eye as the patterns were so eclectic and experimental, yet worked together so well. To put it simply, the collection was just perfect.

Upon further research I discovered that womenswear designer Jinhee was selected by Vogue Italia as one of 200 emerging designers, best known for her play on a mixture of colours and textures. Looking back at her previous collection, it’s clear to see that her brand has a theme that I am 100% here for, patterns!
Naturally, because of all the excitement I stupidly only snapped one photo in the hopes that the models would return in unison to distract me with their garmental beauty once more, they did not. It was heartbreaking. To find out more about the designer, visit:
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Lauren Rae
Laurictionary (Definitions):
Garmental – Plural of garments; a word that should be a word but isn’t yet a word… it will be a word.
*The first two images are from J Moon’s AW14 collection.

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