BALMAIN: Back and Better

I’ll start by saying that I’m glad I was alive to witness the revival of the triumphant model trio, I’m talking none other than the reunion of fashion icons and monarchs within the modelling history. The models that not only shifted the industry, but iconised the art of. Admittedly I model my life after a young Naomi Campbell’s 1988 Vogue Italia cover, where she gave us  all types of innocent and typically Italian, and live by Cindy Crawford’s famous 1988 Oscar de la Rente spread – so I may be a little bias. But nonetheless, this was an inventive way to bring attention back to Balmain and its clothing, not having known about the collaboration prior to the release of these images, I’m still in awe. To start with, everyone looks spectacular – as if they wouldn’t – and it feels like the return of genuine fashion campaigns. It’s nostalgic, reminiscent of the days – where I wish I were alive to witness – these women three slaying every glossy cover attainable.

Fashion House Balmain have cleverly reinvented their campaign and instead of typically using sisterhoods, Instagram IT girls, and or TV personalities, have incorporated the real deal: Supermodels! For those who’ve uttered the words ‘the supermodels are back’, please be seated because they never left. Although quiet, they were just sitting back and allowing the young buds sew their oats. Only to rise again, fiercer than ever.. I’m clearly way too invested in 80’s Supermodels.

My heart weeps at this spread featuring Claudia Schiffer, Naomi Campbell and Cindy Crawford. Of course, I’ve included my favourite images from the entire campaign, whereby everybody looks perfect and are showing off both the tightness and elasticity of 40-old-women, not looking a day over 25.

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    Reply January 25, 2016


    LOVE this post! “For those who uttered the words ‘ the supermodels are back’, please be seated because they never left.” Boo-yah. You have such a way with words Lauren! xx

      Reply January 26, 2016

      Lauren Rae

      Thank you Rachel! So glad you enjoyed it x

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